Evisiting bundle recommendation: Datasets, tasks, challenges and opportunities for intent-aware product bundling

Product bundling is a commonly-used marketing strategy in both offline retailers and online e-commerce systems. Current research on bundle recommendation is limited by: (1) noisy datasets, where bundles are defined by heuristics, e.g., products co-purchased in the same session; and (2) specific tasks, holding unrealistic assumptions, e.g., the availability of bundles for recommendation directly. In this paper, we propose to take a step back and consider the process of bundle recommendation from a holistic user experience perspective. We first construct high-quality bundle datasets with rich meta information, particularly bundle intents, through a carefully designed crowd-sourcing task. We then define a series of tasks that together, support all key steps in a typical bundle recommendation process, from bundle detection, completion, ranking, to explanation and auto-naming. Finally, we conduct extensive …