Product bundling represents a prevalent marketing strategy in both offline stores and e-commerce systems. Despite its widespread use, previous studies on bundle recommendation face two significant limitations. Firstly, they rely on noisy datasets, where bundles are defined by heuristics, e.g., products co-purchased in the same session. Secondly, they target specific tasks by holding unrealistic assumptions, e.g., the availability of bundles for recommendation directly. This paper proposes to take a step back and considers the process of bundle recommendation from a holistic user experience perspective. We first construct high-quality bundle datasets with rich metadata, particularly bundle intents, through a carefully designed crowd-sourcing task. We then define a series of tasks that together, support all key steps in a typical bundle recommendation process, from bundle detection, completion and ranking, to …
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